Our social media hub is designed to provide you with useful tools and practices that can help evolve your social media and speed up your workflow.
On average, 67% of the buyer’s journey is now done digitally.
Source
Use your social media platforms to inform, educate and add value. Avoid using it for your sales pitch. It's a big turn-off.
People are 16x more likely to read a post from a person than from a brand. Cisco noted 8x more engagement from employee posts than its brand. Source
Create brand ambassadors. Get your employees to reshare your company's post for greater reach and effectiveness.
75% of B2B buyers and 84% of C-level or vice-president level executives use social media to make purchasing decisions. Source
Don't underestimate the influence social can have on your decision makers. Create personas and targeted material.
Studies show that engagement dramatically decreases with more than two hashtags on Twitter. Source
Hashtags increase your potential reach, but don't overdo it. 1-2 for Twitter, 3-5 max for LinkedIn and 5-11 for Instagram.
Visual content is more than 40 times more likely to get shared on social media than other types of content. Source
Interactive content is even more engaging. Look for ways to step up your social game with visually engaging content.
LinkedIn is responsible for over 64% of referral traffic to corporate websites. Source
If you're struggling with which social network to dedicate your time, consider LinkedIn as the B2B network to focus on first.
There's a difference between limits and what's optimal. Be sure to optimize your character count for each platform.
Each social network is different. Don't make the rookie mistake and size things inappropriately for the platform.
This varies across platforms, industries, and businesses. Take a look at the best time on each platform and experiment before you commit to a day/time.
Whether it's the 3-1-1, 4-1-1, 5-1-1 or whatever ratio works best for your business, the point is to help more than promote. Educate and relate.
We've selected just a few examples of businesses that do a great job on social media.
Some things work for certain companies, industries, and platforms that don't work for others. We're not saying it's right or wrong.... we're just saying these practices aren't our favorite.
Social media is constantly changing and what works on one platform, might not work for another. Take a look at some of the best practices.
When To Post
Image Sizing
Characters & Hashtags
Twitter Tips
Keeping up with social media and making sure your posts are of the highest quality can be challenging. Use our simple checklists to keep things on track.
Before You Post
Daily, Weekly, Monthly, Quarterly
A good social media calendar not only ensures you're proactively planning your content, but it also ensures you're creating the right content mix and maintaining consistency/frequency.
Calendar Template Example
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