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Insights

Flo. & Flossie: Reflecting on the Origins of Our Values

Every company has its own unique identity shaped by its people and values. As 2025 comes to a close, we’re reflecting on how Flo. has grown and evolved, yet remained connected to the roots and principles that started it all.

7 mins.
Insights

Shaping 2026 with Intention: Defining Your Marketing Strategy

As you begin the process of wrapping up one year and looking towards the next, we’ve put together a framework for helping your company maximize your marketing strategy in 2026.

10 mins.
Insights

What High-Growth Companies Get Right at Every Stage with Strategic Marketing

Discover how strategic marketing empowers high-growth companies to attract investment, accelerate momentum, and scale successfully.

6 mins.
Insights

Meet Jacqui: Our Creative, People-First Leader Who’s Driven to Make a Difference

From launching her own business to leading our team at Flo., learn more about our Director and what drives her.

8 mins.
Insights

A Chat with Flo.’s Founder: How A Business Was Born Out of Her Desire to Help Others

Meet our Founder & CEO, Richelle Holland. We recently sat down with her and asked a few questions to get to know the woman behind our mission.

10 mins.
Insights

How Guiding Principles Shape Your Brand & Culture

Learn how good guiding principles shape your company culture and improve your customer experience.

4 mins.
Insights

Building a Brand with Personality

Learn how a well-defined brand personality contributes to your brand strategy and informs other crucial elements of your brand identity.

3 mins.
Insights

The Core of Your Brand: Essence, Purpose, Vision, Mission

Explore how brand essence, core purpose, vision, and mission shape a strong and cohesive brand strategy.

3 mins.
Insights

Common Pitfalls of Brand Naming

Explore effective brand naming strategies, common pitfalls, and best practices for creating a memorable brand name.

6 mins.
Insights

More Than a Logo: What Brand Strategy Really Means

Learn the key components of brand strategy and how they create lasting value for your business.

4 mins.
Insights

Brand Architecture: What Is It?

Understand brand architecture, its role in brand strategy, and the different types.

5 mins.
Insights

Beyond Tactics: Building a Strong Marketing Strategy

Learn the essential layers of a successful marketing strategy and how to align your efforts for business growth.

6 mins.